localize lo‧cal‧ize [ˈləʊkəlaɪz ǁ ˈloʊ-] also localise verb [transitive]
1. COMMERCE to organize a business or industry so that things happen at a local level rather than a national one:

• The company is continuing with its efforts to localize production.

2. MARKETING to make changes in advertising etc to make it more suitable for a particular place:

• the free weeklies in Los Angeles that localize news and advertising

— localized also localised adjective :

• Our strategy is to become a fully localized, customer-oriented company.

* * *

localize UK US (UK also localise) /ˈləʊkəlaɪz/ US  /ˈloʊ-/ verb [I or T]
to organize a business or industry so that its main activities happen in local areas rather than nationally or internationally: »

Our new parent company believes in localizing its operations, as we do.


These are big markets, so we'll need to localize.

MARKETING to make a product or service more suitable for a particular country, area, etc.: »

The TV station is continuing to localize content in order to maximize regional sales.


We are trying to localise, partly by hiring more local people.

Financial and business terms. 2012.

Look at other dictionaries:

  • Localize — Lo cal*ize, v. t. [imp. & p. p. {Localized}; p. pr. & vb. n. {Localizing}.] [Cf. F. localiser. See {Local}.] To make local; to fix in, or assign to, a definite place. H. Spencer. Wordsworth. [1913 Webster] …   The Collaborative International Dictionary of English

  • localize — index restrict, site Burton s Legal Thesaurus. William C. Burton. 2006 …   Law dictionary

  • localize — 1792, from LOCAL (Cf. local) + IZE (Cf. ize). Related: Localized; localizing …   Etymology dictionary

  • localize — (Amer.) lo·cal·ize || ləʊkÉ™laɪz v. confine to a particular place; collect in particular place; (Genetics) identify the location of; determine the specific location of a gene within a DNA strand (also localise) …   English contemporary dictionary

  • localize — [v] confine center, contain, limit, narrow, pinpoint, restrain, restrict, stop from spreading; concepts 121,130 …   New thesaurus

  • localize — (also localise) ► VERB 1) (often as adj. localized) restrict or assign to a particular place. 2) make local in character. DERIVATIVES localizable adjective localization noun …   English terms dictionary

  • localize — [lō′kəl īz΄] vt. localized, localizing 1. to make local; limit or confine to a particular place, area, or locality 2. to determine the specific local origin of, as a tradition 3. to concentrate in one area, esp. of the body localizable adj.… …   English World dictionary

  • localize — [[t]lo͟ʊkəlaɪz[/t]] localizes, localizing, localized (in BRIT, also use localise) 1) VERB If you localize something, you identify precisely where it is. [V n] Examine the painful area carefully in an effort to localize the most tender point. Syn …   English dictionary

  • localize — lo|cal|ize also localise BrE [ˈləukəlaız US ˈlou ] v [T] formal 1.) to find out exactly where something is ▪ A mechanic is trying to localize the fault. 2.) to limit the effect that something has, or the size of area it covers ▪ They hoped to… …   Dictionary of contemporary English

  • localize — UK [ˈləʊkəlaɪz] / US [ˈloʊk(ə)lˌaɪz] verb [transitive] Word forms localize : present tense I/you/we/they localize he/she/it localizes present participle localizing past tense localized past participle localized formal 1) to limit the size of an… …   English dictionary

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